CyberPowerPC enters Indian market through strategic alliance with Creative Newtech Ltd

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CyberPowerPC Inc., a gaming PC brand in North America, has officially announced its entry into the Indian market through a strategic joint venture with India-based Creative Newtech Ltd. This partnership, under the name CyberPowerPC India, aims to bring CyberPowerPC’s gaming systems and advanced configurators to the Indian gaming community.

With a history of over 25 years, CyberPowerPC has established itself as a gaming PC manufacturer. The company’s collaborations with industry giants such as Intel, Microsoft, Nvidia, AMD, ASUS, Gigabyte, MSI, Zotac, Kingston, Western Digital, Cooler Master, Adata, Phanteks, and Lian Li have played a role in delivering configurations tailored to the specific needs of gamers.

India’s gaming industry has experienced notable growth, with a Statista report indicating an increase to ₹220 billion in 2023 from ₹181 billion in 2022. The rise in online gamers from 183 million in 2017 to 455 million in 2023, including 120 million paying users, has been influenced by factors such as affordable data, advancements in cloud gaming, and government support for esports careers. Additionally, the shift towards online gaming during the pandemic and improved broadband connectivity in Tier-II and Tier-III cities have significantly contributed to this growth.

The expansion into India marks CyberPowerPC’s first venture into the Asian market. The operational leadership will be under Vishal Parekh, a marketing executive previously associated with NODWIN Gaming, Kingston, and HyperX, who has been appointed as the Chief Operating Officer for CyberPowerPC India.

Eric Cheung, Founder and CEO of CyberPowerPC, highlighted the strategic timing of this launch, stating, “We have been observing the Indian gaming market for a while, and this seemed like the right opportunity for us to launch in the country. The Indian gaming market is set for growth, and we believe our more than 25 years of experience will contribute to this industry. Our partnership with Creative Newtech and American Future Technology underscores our commitment to delivering quality and performance.”

Ketan Patel, Chairman and Managing Director of Creative Newtech Ltd., stated, “Having been a player in the evolving technologies space for over 20 years, we have continually adapted to meet standards and changing user needs. We take pride in bringing globally trusted brands to India, and are excited to partner with CyberPowerPC to deliver their lineup to the Indian gamers. Our combined expertise supports our vision to introduce top-tier gaming technology to the expanding Indian market, ensuring immersive gaming experiences.”

CyberPowerPC is an OEM with over 100,000 Microsoft Windows units sold between 2014 and 2015. In 2018, one of its gaming desktop PCs was selected as Amazon’s Choice SKU. CyberPowerPC’s products are available at major retailers, including Costco, Walmart, Staples, Fingerhut, and Rakuten.

In North America, CyberPowerPC systems are notably characterized by compatibility across components and platforms, and verified FPS specifications through UL Solutions to ensure performance standards. All systems are pre-installed with authentic Windows 11.

With CyberPowerPC’s entry into India, the gaming community can expect access to high-performance gaming rigs for enhanced gaming experiences.

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