Shemaroo Entertainment partners with GMetri to launch AI-powered immersive gaming on ShemarooVerse

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Shemaroo Entertainment has announced a new partnership with GMetri, an AI-powered learning and game development company. This collaboration is an expansion of Shemaroo’s metaverse platform, ShemarooVerse, into the AI gaming space, bringing IP-based gaming to the Web3 platform.

As reported by Economic Times,  Shemaroo Entertainment revealed that the ShemarooVerse platform will now feature games based on popular Bollywood films such as “Jab We Met,” “Golmaal,” “Disco Dancer,” “Amar Akbar Anthony,” and more. These IP-based games use artificial intelligence to offer fans a gaming experience within the metaverse. The company has stated that as metaverse adoption continues to grow, more films will be incorporated into this interactive gaming world.

Arghya Chakravarty, Chief Operating Officer of Shemaroo Entertainment, emphasized the importance of this collaboration, saying, “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”

Utsav Mathur, Chief Executive Officer of GMetri, echoed this enthusiasm, stating, “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalized experiences at scale.”

The partnership aims to improve fan engagement by allowing them to explore the worlds of their favorite characters and stories. As ShemarooVerse evolves, this collaboration highlights Shemaroo’s commitment to innovation and enhancing the digital entertainment landscape, while also highlighting GMetri’s ability to quickly deploy AI-generated content across various industries.

With GMetri’s AI platform FruitSalad.ai, ShemarooVerse aims to offer storytelling and gameplay, reinforcing its position in digital entertainment. Fans can look forward to a new era of interactive and immersive gaming experiences based on their favorite Bollywood films.

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