KRAFTON and Mahindra partner to introduce BE6 SUV to BGMI.

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KRAFTON India and Mahindra have teamed up to bring Mahindra’s Electric Origin SUV, the BE 6, to the virtual battlegrounds of BATTLEGROUNDS MOBILE INDIA (BGMI). This partnership, set to launch on January 16, 2025, marks an innovative fusion of gaming and automotive technology, promising an exciting new dimension for players.

As reported by EV Mechanica, the collaboration will allow BGMI gamers to interact with the BE 6 within the game’s environment, alongside a lineup of themed items and accessories. These include Quantum and Chrono Charge outfits, the Volt Tracer Gun, and a collection of gear such as the Neon Drop BE 6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan. Players can also complete special in-game challenges to unlock Mahindra Event Crates and other rewards, culminating in the chance to win a real-life Mahindra BE 6 through an exclusive sweepstakes.

Seddharth Merrotra, Head of Business Development at KRAFTON India, emphasized the partnership’s focus on enhancing the gaming experience for Indian players. “This collaboration represents a significant step in delivering localized and immersive experiences for Indian gamers. Mahindra, known for its innovation, aligns well with BGMI’s futuristic setting. By integrating the BE 6, we aim to provide unique content that appeals to our community while creating opportunities for interaction with leading automotive advancements.”

Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra Ltd., highlighted the BE 6’s advanced features and the importance of engaging with gaming audiences. “The BE 6 embodies Mahindra’s approach to redefining electric mobility with cutting-edge technology like the INGLO architecture and MAIA platform. Partnering with KRAFTON India allows us to showcase the BE 6 in a virtual space, engaging a tech-savvy audience and delivering a unique experience that blends automotive excellence with gaming innovation.”

With this collaboration, KRAFTON and Mahindra aim to captivate the ever-growing Indian gaming community by bridging the gap between real-world technology and immersive virtual environments. Gamers and automotive enthusiasts can gear up for this electrifying addition to BGMI.

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