Zupee Partners with KBC for ‘Ghar Baithe Jeeto Jackpot’ Contest

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Skill-based gaming platform Zupee has joined hands with the iconic quiz show Kaun Banega Crorepati (KBC) to launch the Ghar Baithe Jeeto Jackpot contest, offering participants a chance to win cash prizes by showcasing their knowledge and skills. This collaboration brings together two pioneers in their respective domains to create a unique and rewarding experience for viewers across India.

As reported by ANI News, the contest, which kicks off on January 24, 2025, will reward five winners with a cash prize of ₹1 lakh each week. The opportunity to participate from the comfort of their homes makes this an exciting and accessible initiative for knowledge enthusiasts nationwide. By integrating Zupee’s expertise in skill-based gaming with KBC’s legacy of celebrating intellect, the Ghar Baithe Jeeto Jackpot contest highlights a shared commitment to promoting learning and skill recognition.

A Shared Vision for Knowledge and Rewards

Speaking about the contest, Akanksha Dhamija, COO of Zupee, emphasized the platform’s mission to make skill-based games widely accessible. “Making skill-based games accessible to all has been one of Zupee’s key missions. Our move to bring Ghar Baithe Jeeto Jackpot to Indian households aligns with the same ethos. We firmly believe that given the right opportunities, every single person in our country holds the potential to shine. With Ghar Baithe Jeeto Jackpot, our aim is to give all Zupee users and millions more a chance to win big, who possess the skills and knowledge but couldn’t make it to the hot seat,” she said.

Sandeep Mehrotra, Head of Ad Sales, Network Channels Sales, agreed with this sentiment, stating, “Kaun Banega Crorepati has always been a celebration of knowledge, aspiration, and the power of learning. Our association with Zupee for the Ghar Baithe Jeeto Jackpot contest builds on this legacy, offering millions of viewers a unique opportunity to turn their skills and intellect into rewarding experiences. Zupee’s expertise in skill-based gaming and KBC’s knowledge-driven format creates a powerful synergy, enabling viewers to turn their intellect into real rewards beyond the hot seat. We are happy to bring this interactive engagement to KBC fans, making the dream of winning big more accessible than ever before.”

How to Participate

To take part in Ghar Baithe Jeeto Jackpot, participants need to:

Download the Zupee app from www.zupee.com.

Tune in to KBC on Sony Entertainment Television every Friday at 9:00 PM IST to catch the live contest question.

Submit answers via the Zupee app by Monday midnight.

Winners will be announced the following Friday during the KBC episode, followed by a new weekly question.

With weekly reminders airing during KBC episodes, the contest promises to keep audiences engaged, making their TV experience more interactive and rewarding. This collaboration marks a new chapter in interactive entertainment, making it possible for millions of Indians to celebrate their knowledge, sharpen their skills, and be rewarded handsomely for it.

By merging skill-based gaming with knowledge-based entertainment, Zupee and KBC are redefining audience engagement. The Ghar Baithe Jeeto Jackpot contest takes the excitement of watching KBC to the next level, offering participants a thrilling opportunity to win substantial rewards.

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