PlaySuper Secures $500K in Seed Funding to Revolutionize In-Game Commerce

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Gurgaon-based PlaySuper, India’s first Gaming Commerce company, has raised $500,000 in a seed funding round led by IAN Angel Fund and 100X.VC. The round also saw participation from notable angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.

As reported by SME Street, The newly acquired funds will be used to accelerate product development, expand market reach, and strengthen hiring efforts. PlaySuper is gearing up to launch its next-generation, hyper-personalized in-game store, which will allow seamless integration without requiring game updates. The company also plans to expand into Southeast Asia (SEA) within six months, followed by the Middle East and North Africa (MENA) and Latin America (LATAM). Additionally, PlaySuper aims to onboard a world-class Product Head and grow its B2B partnerships team to collaborate with more gaming studios.

PlaySuper’s Vision: Revolutionizing Mobile Gaming with In-Game Commerce

Founded in April 2024 and headquartered in Gurgaon, PlaySuper is pioneering a new approach to mobile gaming by enabling players to shop within their favorite games while playing. This innovative model integrates real-world shopping experiences into mobile games, creating a unique monetization avenue for developers while enhancing player engagement.

Shouradeep Chakraborty, Co-founder & COO of PlaySuper, commented, “Gaming is the largest form of entertainment today, yet mobile game retention remains a significant challenge. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.”

Global Expansion Plans and Strategic Partnerships

Padmaja Ruparel, Co-founder of IAN Group, added, “The gaming industry in India is growing, but retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills.”

The founding team—Shouradeep Chakraborty, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs with a proven track record in building successful tech-driven businesses. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022. Their experience spans gaming, Web3, and edtech sectors, positioning them to address a significant opportunity at the intersection of gaming, fintech, and commerce.

PlaySuper was born out of a passion for gaming and a vision to tackle the challenge of player retention in mobile gaming. With 98% churn rates among Indian mobile gamers, the company’s solution embeds real-world rewards within games, keeping players engaged while enabling developers to monetize effectively.

PlaySuper is tapping into the rapidly growing global gaming commerce market, valued at over $500 billion. In India alone, the gaming industry is projected to surpass $5 billion, yet monetization remains a key challenge. Unlike traditional ad-based or in-app purchase models, PlaySuper introduces a groundbreaking gaming commerce ecosystem where players can earn real-world rewards while playing.

With early partnerships secured with top gaming studios, PlaySuper is set to revolutionize the industry by making in-game commerce a mainstream revenue model. Over the next year, the company will focus on launching its in-game store, expanding into new markets, and strengthening collaborations with game developers.

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