Dream11’s Latest Ad Campaign Brings Cricket Icons Together Ahead of Champions Trophy 2025

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Fantasy sports platform Dream11 has launched a new campaign, “Champions Ka Game,” to rally fans behind the Indian cricket team ahead of the Champions Trophy 2025. The campaign features prominent Indian cricketers, emphasizing the importance of staying focused on future challenges rather than past victories.

According to Storyboard18, the campaign includes a series of humorous advertisements featuring cricketing legends. Virat Kohli, Rohit Sharma, Jasprit Bumrah, Rishabh Pant, Suryakumar Yadav, and Ravindra Jadeja appear in the ads, struggling to recall their recent T20 World Cup 2024 victory. Former Team India captain and Padma Bhushan awardee Kapil Dev also makes an appearance, highlighting the legacy of Indian cricket champions across generations.

Champions Must Stay Ready: A Fresh Start Every Match

The core message of the campaign is conveyed through the players’ dialogues, reinforcing that past victories do not guarantee future success. A standout line from the campaign states, “Har ek match, pehle match jaisa khelna padega, humein yeh bhoolna padega ke hum champion the.” This message underlines the need for continuous effort, reminding fans and players alike that each match demands a fresh start.

Speaking about the campaign, Vikrant Mudaliar, Chief Marketing Officer of Dream Sports & Dream11, stated, “With ‘Champions Ka Game,’ we aim to inspire fans to rally behind the Indian cricket team as they chase their dream of winning the Champions Trophy 2025. As one of the biggest fans of Team India, we shared the joy of the T20 World Cup win with over a billion Indian fans and will be cheering them on at this year’s Champions Trophy.

As the world’s leading fantasy sports platform, Dream11 is committed to constantly raising the bar and delivering a world-class user experience. Through this campaign, we hope to reignite passion among cricket fans, encouraging them to put their best foot forward each game, just like our star players, bringing their A-game every day.”

The campaign features interactions between fans and cricketers in relatable settings, using situational humor to remind the players of their achievements. These ads aim to engage viewers while reinforcing the message that champions must always stay prepared for the next challenge.

Dream11 continues to strengthen its presence in the cricketing ecosystem through significant advertising investments. The company will be a top-tier sponsor for the Champions Trophy broadcast on JioStar’s TV and OTT platforms. It also remains a key partner of the Board of Control for Cricket in India (BCCI) as the Lead Sponsor of the Men’s and Women’s National Cricket Team.

Directed by Nitesh Tiwari, the campaign has been conceptualized by Tilt Brand Solutions and Zero Fifty, with production handled by EarthSky Pictures. The campaign aligns with Dream11’s commitment to enhancing user engagement and supporting Indian cricket at the highest level.

The “Champions Ka Game” campaign seeks to ignite enthusiasm among cricket fans, encouraging them to support Team India’s journey in the Champions Trophy 2025. Dream11 aims to keep the spirit of the game alive by uniting fans and players in their shared passion for cricket.

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