Shahid Kapoor returns in PokerBaazi’s ‘Tu Poker Khelta Hai Kya?’ campaign during T20 season

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PokerBaazi has relaunched its popular brand campaign, ‘Tu Poker Khelta Hai Kya?’, featuring Bollywood actor and brand ambassador Shahid Kapoor. The campaign aims to challenge stereotypes around poker while reinforcing the game’s skill-based nature.

As reported by Exchange4media, the campaign leverages the ongoing T20 cricket season to reach a wide audience. It delivers the message, “Jo life mein khelta hai, wo Poker bhi khel sakta hai,” emphasizing how real-life skills translate into poker strategies.

The four-ad film series presents Shahid Kapoor in everyday situations where he instinctively applies poker strategies. The ads showcase skills such as quick calculations, reading opponents, staying calm under pressure, and making strategic decisions. Each film highlights that poker is not just about cards but about risk-taking, decision-making, and strategy, all of which are integral to daily life.

Navkiran Singh, Founder and CEO of Baazi Games, spoke about the campaign’s objective. He stated, “At PokerBaazi, we have always championed Poker as a game of skill, one that sharpens strategy, intuition, and decision-making. The campaign reinforces how Poker mirrors real-life situations, making it instantly relatable to millions of Indians. By leveraging cricket’s massive reach, we aim to drive greater awareness of this narrative with our campaign.”

The campaign has been directed by Suraj Wanvari of Happy Monk and written by Vishal Dayama of Braindad. Their creative approach adds a satirical and humorous tone to the films. The ads will be extensively aired on JioCinema’s T20 league coverage, ensuring high engagement among sports and gaming audiences.

The post Shahid Kapoor returns in PokerBaazi’s ‘Tu Poker Khelta Hai Kya?’ campaign during T20 season appeared first on G2G News.