Despite ban, 1xBet runs IPL ads with Shikhar Dhawan leading the charge

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Indian authorities continue their crackdown on illegal betting platforms, yet offshore website 1xBet remains active in promoting its services during IPL 2025. Despite strict regulations, the platform is aggressively advertising, drawing attention from regulatory bodies. Former Indian cricketer Shikhar Dhawan continues to endorse 1xBet, raising concerns over the association between celebrities and betting platforms.

1xBet has launched the “Indian League Carnival” campaign, featuring a prize pool of ₹1 crore. The campaign encourages users to place bets of at least ₹250 on IPL matches. Both winning and losing bets contribute to participants’ rankings in the tournament. The campaign is backed by cricketers Shikhar Dhawan and Heinrich Klaasen, who are brand ambassadors for 1xBet.

Shikhar Dhawan recently promoted 1xBet Sporting Lines, a sports merchandise brand linked to the betting platform. In a social media post, he stated, “Excited to be associated with 1xBat Sporting Lines.” This endorsement has led to criticism as authorities work to curb illegal betting activities in India.

Additionally, 1xBet has been actively promoting its betting services on social media. A recent Instagram post featuring Shikhar Dhawan advertised a “300% First Deposit Bonus up to ₹50,000,” encouraging users to place bets. The post also included a promo code offering an increased bonus of ₹65,000. The creative accompanying the post read, “Gabbar’s IPL secret: Bet with the highest odds on 1xBet.” This marketing strategy has raised further concerns about the platform’s continued presence despite regulatory action.

The Directorate General of Goods and Services Tax Intelligence (DGGI), along with state governments in Telangana and Andhra Pradesh, the Ministry of Electronics and Information Technology (MeitY), the Ministry of Information and Broadcasting (MIB), and the Advertising Standards Council of India (ASCI), have all taken measures against illegal betting websites. Despite these efforts, platforms like 1xBet continue to operate, often disguising their business as sports merchandise brands to bypass regulations.

Authorities have warned that betting syndicates use such tactics to mislead the public. Reports indicate that 1xBet has strategically introduced “1xBat Sporting Lines” as a rebranded entity to sustain its presence in India. High-profile endorsements from celebrities like Dhawan contribute to the brand’s visibility despite ongoing restrictions.

Regulatory agencies have urged public figures to refrain from associating with betting-related brands. The involvement of sports personalities raises ethical and legal concerns, as such endorsements can mislead users about the legitimacy of these platforms. Authorities continue to monitor betting advertisements, emphasizing the need for stricter enforcement to prevent illegal gambling promotions.

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