Zupee transforms IPL 2025 sixes into rewards with ‘Laga Chakka, Toh Inaam Pakka’ campaign

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Zupee, an online skill-based gaming platform, has launched its ‘Extra Winnings’ campaign for IPL 2025. The campaign, ‘Laga Chakka, Toh Inaam Pakka,’ turns every six hit during IPL matches into a chance for users to win rewards on the Zupee Ludo app.

As an Associate Sponsor of IPL on Star Sports, Zupee is integrating fan engagement, media strategy, and product innovation. Each time a six is hit during a live IPL match, a virtual cricket ball appears on the Zupee app, allowing users to unlock exclusive rewards, bonuses, and prizes in real time. This initiative enhances fan interaction by linking on-field cricket moments to in-app gaming experiences.

Cricketing legends Harbhajan Singh and K. Srikanth, along with sports presenter Jatin Sapru, are the faces of the campaign. Their appearances in humorous ad films showcase the excitement of both cricket and online Ludo. The campaign draws a connection between sixes in cricket and strategic moves in Ludo, reinforcing Zupee’s presence in the gaming industry.

A spokesperson from Zupee commented, “We are thrilled to join IPL 2025, one of India’s most celebrated sporting events. Our ‘Extra Winnings’ campaign enhances fan and player engagement by turning real game moments into exciting rewards. And with our ‘Laga Chakka, Toh Inaam Pakka’ offer during the Super 6 moments, we bring fans closer to the action, reinforcing our commitment to delivering immersive and rewarding experiences. This partnership reflects our vision of blending entertainment with innovation, ensuring every match is more than just a game—it’s an opportunity to win, celebrate, and be part of something extraordinary.”

The campaign strategically leverages IPL’s vast audience to increase brand engagement. By offering real-time in-app rewards, Zupee strengthens its market presence and enhances user experience. The brand’s approach ensures that cricket fans can stay engaged by just watching matches.

With IPL being one of the most-watched sports leagues in India, Zupee’s campaign is set to capture the emotion of fans. Whether celebrating a six, waiting for the toss, or missing the match due to rain, users can stay entertained by playing on Zupee Ludo. By aligning with the IPL’s energy, Zupee reinforces its position as a key player in the online gaming industry.

The post Zupee transforms IPL 2025 sixes into rewards with ‘Laga Chakka, Toh Inaam Pakka’ campaign appeared first on G2G News.