Gaming platform Neela Mediatech announces partnership with Reliance JioGames

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Neela Mediatech’s gaming platform TMKOC PLAY, built on the TV show, Taarak Mehta Ka Ooltah Chashmah (TMKOC) has announced a “strategic partnership” with JioGames. With this partnership, the company aims to roll out 50+ games on the JioGames platform, targeting a significant base of Indian mobile and cloud gaming users.

Having recently announced the launch, Neela Mediatech stated that it has collaborated with JioGames to leverage the vast user base of over 500 million to extend its reach, with an anticipated growth of 5x within the coming 6 months. Jio platform users will now have the opportunity to play a vast selection of games centred on the theme of ‘TMKOC’ and immerse themselves in the roles of the characters from the series. Neela Mediatech believes this partnership will enable JioGames to welcome fresh users from the existing audience of over 60 million which watch ‘TMKOC’.

Announcing this partnership, Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”

Neela Films, the production house recently invested Rs 24 crore into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chasmah IP. The company has recorded 5 million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.

The platform will host free-to-play games and cloud-based adventures, for both single-player and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.

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