Zupee collaborates with Salman Khan for its latest ad campaign
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Zupee, one of India’s leading skill-based gaming platforms, has launched its latest marketing campaign, “India Ka Apna Game,” featuring Bollywood icon Salman Khan. The campaign positions Zupee as India’s favorite gaming app, celebrating its ability to transform everyday moments into extraordinary gaming experiences.
The campaign reflects Zupee’s commitment to providing an accessible, enjoyable, and inclusive gaming platform for everyone. Salman Khan, renowned for his mass appeal, is paired with the lovable and quirky Constable Dhyanchand. Together, the duo navigates everyday scenarios that resonate with millions of Indians, highlighting Zupee’s unique features such as instant withdrawals, real-player matches, and entry-level games starting at just Re. 1.
Salman Khan as the Face of Zupee’s New Advertising Campaign
The commercials blend Salman Khan’s magnetic energy with relatable humor and captivating storytelling. Through this engaging narrative, Zupee emphasizes its role as a cultural touchstone in India’s growing gaming landscape. Salman Khan’s charm, combined with the campaign’s focus on simplicity and joy, positions Zupee as a “game-changer” for anyone seeking exciting and fun-filled gaming experiences.
As reported by Afaqs, a Zupee spokesperson expressed the platform’s vision, “At Zupee, our goal is to create a platform that delivers exciting gameplay while also empowering players to enhance their skills and build meaningful connections. Through our ‘India Ka Apna Game‘ campaign, featuring the iconic Salman Khan, we aim to bring this vision to life by offering a gaming experience that is engaging, inclusive, and seamlessly integrates into everyday life. We’re excited to share this with the nation and are confident that it will further strengthen Zupee as India’s go-to gaming destination, resonating with players from all walks of life.”
Zupee’s Monumental Growth and Market Position
The campaign comes as Zupee celebrates a remarkable year of growth. In November 2024, the platform crossed the milestone of 100 million users and recorded an impressive 6.6 billion gameplays. Recognized as one of India’s most downloaded apps in 2024, Zupee secured a top spot on the Apple App Store charts for iPhone users.
Known for its innovation in reimagining classic games like Ludo and Snakes & Ladders with skill-based enhancements, Zupee continues to lead the online gaming industry by focusing on accessibility, inclusivity, and meaningful gaming experiences.
Salman Khan’s Charismatic Role in Zupee’s New Campaign
The commercials blend Salman Khan’s magnetic energy with relatable humor and captivating storytelling. Through this engaging narrative, Zupee emphasizes its role as a cultural touchstone in India’s growing gaming landscape. Salman Khan’s charm, combined with the campaign’s focus on simplicity and joy, positions Zupee as a “game-changer” for anyone seeking exciting and fun-filled gaming experiences.
As reported by Afaqs, a Zupee spokesperson expressed the platform’s vision, “At Zupee, our goal is to create a platform that delivers exciting gameplay while also empowering players to enhance their skills and build meaningful connections. Through our ‘India Ka Apna Game’ campaign, featuring the iconic Salman Khan, we aim to bring this vision to life by offering a gaming experience that is engaging, inclusive, and seamlessly integrates into everyday life. We’re excited to share this with the nation and are confident that it will further strengthen Zupee as India’s go-to gaming destination, resonating with players from all walks of life.”
Zupee’s Monumental Growth and Market Position
The campaign comes as Zupee celebrates a remarkable year of growth. In November 2024, the platform crossed the milestone of 100 million users and recorded an impressive 6.6 billion gameplays. Recognized as one of India’s most downloaded apps in 2024, Zupee secured a top spot on the Apple App Store charts for iPhone users.
Known for its innovation in reimagining classic games like Ludo and Snakes & Ladders with skill-based enhancements, Zupee continues to lead the online gaming industry by focusing on accessibility, inclusivity, and meaningful gaming experiences.
Reinforcing Zupee’s Position in India’s Gaming Landscape
The “India Ka Apna Game” campaign reinforces Zupee’s dedication to encouraging fun, competition, and social interaction. With Salman Khan as its ambassador, Zupee is positioned to strengthen its place as a household name in skill-based gaming, making its mark as a platform that turns ordinary moments into extraordinary ones.
The post Zupee collaborates with Salman Khan for its latest ad campaign appeared first on G2G News.
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