Google’s Global Real-Money Gaming Ad Expansion Leaves India Out

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Google has updated its advertising policy to allow real-money skill-based games to run ads on its platforms worldwide. However, India is not included in this expansion. The tech giant continues to permit ads only for Daily Fantasy Sports and Rummy in India.

According to a report by Storyboard18, Google will revise its Gambling and Games Policy on April 14, 2025. The update will provide country-specific guidelines for various gambling-related advertisements. These changes will include ads for non-casino games played for prizes, such as chess, pay-to-play multiplayer games, and skill-based video games. However, the new policy will not apply to India.

Google’s updated policy will require advertisers to meet certification and compliance requirements specific to their countries. Examples of games permitted under the new rules include skill-based chess and crane games. Fantasy sports and multiplayer pay-to-enter games will also be eligible, as long as they are not categorized as gambling under local laws.

As reported by Storyboard18, a Google spokesperson stated, “The platform will continue to allow advertisements for Daily Fantasy Sports and Rummy with limitations. We remain committed to supporting responsible gambling advertising and compliance with local laws.”

The Indian Real Money Gaming (RMG) industry has criticized Google’s policies, claiming they favor specific gaming categories. Industry executives argue that excluding skill-based games from the policy change creates an unfair market environment. They also believe Google’s advertising rules distort competition by allowing only Fantasy and Rummy to advertise online.

The Competition Commission of India (CCI) is investigating Google’s advertising policies for potential anti-competitive practices. The investigation follows allegations that Google restricts advertisers’ market access by favoring certain games. The CCI previously stated that unfair advertising restrictions could limit fair competition.

In response, Google defended its policies, stating that they align with legal compliance and risk mitigation. The company asserted that it has no commercial interest in restricting ad revenue unnecessarily. The CCI has directed its Director General to complete the investigation within 60 days and submit a report.

The inquiry will assess whether Google’s policies deny market access to some game operators. It will also examine claims that Google imposes advertising restrictions and displays misleading warnings during app downloads. The CCI’s investigation reflects growing scrutiny of global tech companies and their influence on digital markets, particularly in India’s online gaming sector.

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