Neela Mediatech’s Gada Electronics Dominates Indian Gaming Scene with IP-Driven Success

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Neela Mediatech, an Indian gaming studio, is transforming the mobile gaming landscape by leveraging popular intellectual properties. Their latest release, Gada Electronics, based on the iconic television show Taarak Mehta Ka Ooltah Chashmah, has achieved significant milestones in India’s mobile gaming market.

Launched as an interactive business simulation game, Gada Electronics allows players to step into the role of Jethalal Gada, managing and expanding his electronics store. The game combines business strategy, resource management, and decision-making to create an engaging experience.

Gada Electronics: A Game-Changer in India’s Mobile Gaming Market

According to Neela Mediatech, Gada Electronics has surpassed five million downloads across Android and iOS platforms. It currently holds the #2 rank among all App Store games in India, surpassing PUBG, and ranks #1 in the Adventure and Simulation category on iOS. The game also maintains an impressive D1 retention rate of 35%.

Commenting on the game’s success, Mr. Asit Kumarr Modi, Founder of Neela Mediatech, stated, “For years, Indian audiences have loved the world of Taarak Mehta Ka Ooltah Chashmah. With Gada Electronics, we’ve given them a way to engage with the brand in an interactive format. This success proves that Indian IP-driven gaming has the potential to rival global franchises.”

India’s mobile gaming market has long been dominated by battle royale and casual games. However, Neela Mediatech’s focus on local intellectual properties has created a unique niche. The company’s approach highlights the potential of homegrown IPs in India’s rapidly growing gaming sector.

The success of Gada Electronics aligns with the broader transformation in India’s gaming industry. The country’s gaming market is projected to reach $8.36 billion by 2030, while simulation games alone crossed one billion downloads in 2023. Business simulation gaming is expected to grow from $2.5 billion in 2023 to $5.8 billion by 2032.

Mr. Harjeet Chhabra, CEO of Neela Mediatech, highlighted the industry’s shift, stating, “For years, Hollywood and global gaming giants have capitalized on IP-driven gaming—whether it’s Marvel, Star Wars, or Pokémon. India has an equally rich library of beloved franchises, and we are just scratching the surface of its gaming potential.”

Following the success of Gada Electronics, Neela Mediatech is expanding its IP-driven portfolio. The company is developing a Taarak Mehta Ka Ooltah Chashmah-themed edutainment app for children aged 2-6. Plans are also underway for interactive storytelling experiences featuring beloved TMKOC characters.

Neela Mediatech’s focus on blending nostalgia, storytelling, and technology is shaping a new ecosystem for Indian gaming. From television to mobile gaming, the company continues to lead India’s IP-driven gaming revolution.

Gada Electronics: A Game-Changer in India’s Mobile Gaming Market

Neela Mediatech operates under the leadership of Mr. Asit Kumarr Modi. As a subsidiary of Neela Film Productions, the company focuses on gaming, animation, and merchandise. Mr. Modi, the creative force behind popular television shows like Taarak Mehta Ka Ooltah Chashmah, has expanded his creative vision into digital platforms. With over 4,000 episodes and 16 years of success, Taarak Mehta Ka Ooltah Chashmah remains a cultural touchstone in Indian entertainment.

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