Phoenix Games expands with acquisition of PopReach Games India

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Video game publisher Phoenix Games has finalized the acquisition of India-based live operations studio PopReach Games from tech company Ionik for $9.8 million. Alongside this acquisition comes the inclusion of a dedicated workforce, comprising over 100 professionals committed to driving innovation and excellence within the gaming industry.

This acquisition marks a moment for Phoenix Games, as it gains control over a collection of free-to-play games boasting a cumulative download count exceeding 420 million. Some of the popular games included in this collection are Smurfs Village, Smurf’s Magic Match, Gardens of Time, Kitchen Scramble, Kingdoms of Camelot, War of Nations, and the Brain Training app Peak.

As reported by Pocket Gamer.biz, Klaas Kersting, CEO of Phoenix Games, expressed his enthusiasm for the acquisition, citing it as an addition to their existing portfolio. “The acquisition of PopReach Games signifies a remarkable enhancement of our portfolio, introducing not just a team of 100 passionate professionals but also a suite of globally acclaimed IPs and games that continue to captivate millions.”

Furthermore, Kersting outlined the company’s vision for the future, emphasizing their commitment to leveraging their proprietary Uplift platform to enhance  existing IPs. “We look forward to elevating these games to new heights with our proprietary Uplift platform and exciting new game experiences that we can craft around them,” he said.

Jairaj NS, General Manager of PopReach Games India, echoed Kersting’s sentiments, expressing excitement about the upcoming journey calling it “the beginning of an exciting journey we can’t wait to embark on with Phoenix as our new home.” 

NS also emphasized the importance of this acquisition for players, highlighting the potential for enhanced gaming experiences and value creation for stakeholders. “This acquisition puts us in a better position to make better games and create value for stakeholders,” NS added, highlighting the shared commitment to delivering exceptional gaming experiences.

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